This is Sinter Klaas or Santa and his helper Zwarte Piet or Black Peter. In the Netherlands Santa gives good children toys and candy. Black Peter spanks bad children with a chimeny sweep broom or takes them away in his gift sack.
Today in the Netherlands and the surrounding countries, it is very common too see a person in black face costumed as Black Peter. He is featured in parade floats, in holiday decorations, and assisting Santa in shopping malls. ALWAYS IN BLACK FACE! WTF!!!